My name is Andrea Serrano and I am the Charleston Shop Curator. My appreciation of fashion spans from street wear, high fashion, and vintage. I created a Charleston fashion blog and shopping guide to showcase the diversity of style that’s here in the city that I love. It was also important for me to expose all of the local creative talents, from the designers to the boutiques. The shopping directory is the place where you can find all of the treasures Charleston has to offer.
My background in fashion encompasses styling, retail, and working in the film industry. Prior to living in Charleston, I worked in New York as a Fashion Stylist. For 8 wonderful years, I had the opportunity to work on major advertising campaigns, magazine editorials, and celebrity styling. I moved to Charleston in 2004 to pursue a laid back way of life and to fulfill my life long dream of owning a store with my husband Gustavo. We had a men’s and women’s shop called B’zar on Upper King Street, and then Charleston’s 1st sneaker boutique Suite Sole. I was captivated by the southern charm and hospitality of this dynamic city. After 5 great years in retail, we decided to close up shop and I took my career down a different path. My next fashion venture was the Costume Shopper for Army Wives. It was there that I discovered all of the gems at the local shops.
My blog has opened up new and exciting doors that has grown my business in more ways that I could imagine. I have partnered up with Zero George, one of Charleston’s premiere boutique hotels, on a bespoke shopping package for their guests. In March of 2016 I started hosting a fashion segment on Lowcountry Live called Fashion Friday where I highlight local businesses and designers. Presently, I continue to do freelance styling and producing for editorial, advertising, and commercial shoots, as well as personal shopping.
I love giving back to my community and being involved with various local charities such as The American Lung Association, The American Heart & Stroke Association, Lowcountry Orphan Relief and Be a Mentor. Living in Charleston has given me so much inspiration and I am so grateful for the network of people I am in contact with on a daily basis.