On Tour with Ash Hoffman


Myrtle Beach based jewelry designer Ash Hoffman is a force of nature.  I first met her at the Style Lounge at Charleston Fashion Week 2 years ago and we became instant friends.  Always on the hunt for up and coming talent I stumbled upon her showcase of amazing designs and knew we should collaborate together. Ash Hoffman is my go to girl when I want to pull both delicate layering pieces and statement jewelry.  She even redesigned my wedding rings turning 3 rings into 6 works of art!

Ash Hoffman’s love of travel, organic shapes, natural materials, and heartfelt sentiments inspire each piece she designs. Her journey as a jewelry designer started in Uganda where she bought some native jewelry and deconstructed it.  From there she wanted to learn more about the process of jewelry making and went to school in south Florida to develop her skills. 5 years later and Ash Hoffman has developed a brand that’s distinct with her aesthetic “Bohemian Bling”.  Recently she won Jtv’s 1st jewelry reality competition called Rockstar Designer proving that her designs have mass appeal.  Whether it’s a custom made commission or a popular design she’s made for her website, Ash puts her heart and soul into each piece to make it one of a kind.

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Dress $58 from Warren on King // Boots by Chanel $998 at The Trunk Show // Sunglasses $42 from Cavortress // All jewelry by Ash Hoffman

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Fringe jacket by Havana $78 and jeans by DL 1961 $178 from 7 Gypsy // Tank top by Bra 30 $37 from Shirtini  // All jewelry by Ash Hoffman

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Shirt by Claridge and King $140 from Shirtini // “Benedict” maxi skirt $128 by Francis and Benedict // Zebra Karen sandals by Brothers Vellies $395 from Ibu // All jewelry by Ash Hoffman

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Dress by Kas New York $192 from 7 Gypsy // Leather clutch by Minor History NYC $85 from Elizabeth Stuart Design // All jewelry by Ash Hoffman

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Printed kimono by Arie. A $149 and ultra suede top Blush Noir $39 from 7 Gypsy // Skirt $62 from Warren on King // Springbok Congo Sandals by Brothers Vellies $380  from IBU // All jewelry by Ash Hoffman


Dress by Melinda Looi $615 from 7 Gypsy // All jewelry by Ash Hoffman

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For this look book blogger Venita Aspen plays the role of a young soul singer on tour and always decked to the nine’s.  Her style is vintage and eclectic, with a little rock and roll thrown in for good measure.  Fearless and adventurous are synonymous with her way of life and Ash Hoffman Jewelry.

Photography by Lauren Sykes, Model – Venita Aspen, Stylist – Andrea Serrano, Makeup by Elina Milla at BellelinaStyle Assistant – Quinton Stewart

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On Tour with Ash Hoffman