Purchase With a Purpose at Be the Change

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With so many stores opening up at light speed in Charleston it’s hard to keep up with them all.  Be the Change Boutique who recently opened on Lower King is one not to be overlooked. Two best friends Ashley Miller and Ashleigh Hover wanted to open up a retail space that made a difference in the world.  Every single brand that they carry are philanthropic and work with global charities around the world. From providing jobs to former sex-trafficking victims in the Philippines to scholarship opportunities to people living in poverty, the charities are endless.  These are girls are so knowledgable on every brand that they carry and each cause that they stand for, you can’t help buying at least one thing at their shop.


When you walk up to their boutique on the second floor you know your in for a real treat. The beautiful space is filled with stylish clothing for both men and women along with accessories, shoes, home decor, paper products, tech gadgets, and even chocolate. More than a few of their products are signed by the people who made it, giving it a personal connection.  It’s such a good feeling to know where your clothing is coming from and knowing that your purchase is making an impact in their lives.  My other favorite part of the store is the incredible prices.  An average shirt could cost $40 and the jewelry ranges from $20-$60, not bad for shopping local!


I’m excited to feature them on my next Lowcountry Live segment “Clothing for a Cause” this Friday.  Tune in at 10am to see all the local stores and brands that are giving back while making you look stylish.

View more to learn about Ashley & Ashleigh’s story and how their “Purchase With a Purpose” motto is so infectious.

Synergy Maxi Tank Dress $76, Soko Kito Cross Ring $46, Greenola Badu Horn Studs $27.99, Penh Lenh Tassel Necklace $72, Penh Lenh Wrap $49, Pura Vida Fruit Punch Clutch $32, The Root Collective Izzie Flats $99 all from Be the Change Boutique

Photography by Clifford Pate

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Ashleigh and Ashley, are best friends on a mission to be the change they wish to see in the world. After meeting in first grade and foregoing recess to help their teacher clean the classroom, everyone knew a special friendship was in store. Fast forward 12 years. Ashleigh graduates and pursues her dreams of becoming a hair dresser. She began as a traveling hair dresser and educator moving from Ohio to Tennessee to New York then back to Ohio where she opened and operated a salon. Gaining so much attention for her skill and work ethic that she then opened two other salons. In 2013 she sold all three and her and her husband moved to Maui, Hawaii. During that time Ashley went to college, studied abroad in Uganda where she fell in love with the country and the people. When she came back to the states she kept Uganda in her heart, purchasing items that gave back, had a story or a bigger meaning behind them. Ashleigh was the recipient of many of those gifts! Ashley graduated college and began life as a working adult. Jumping ahead a few years Ashley came up with the idea to offer a storefront to organizations who “give back,” are fair trade or made in the USA. Ashley took the idea to her best friend and instead of offering a “yeah I like that” or “maybe it would work,” Ashleigh responded with “I love it, let’s do it!” Two short, fast, crazy months later Be the Change Boutique opened in Mt Pleasant, South Carolina on December 13th, 2014. After 1.5 years in Mt Pleasant the girls decided to take a huge leap of faith and move to King St. They are now located at 218 B, 2nd floor, lower King St, just above Nine West Shoes. You’ll know you’re there when you’ve found the best kept secret in Charleston.

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Purchase With a Purpose at Be the Change